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AMA Houston Non-Profit Marketing SIG

Growing Your Non-Profit,
Even in an Economic Downturn 

With the current economic downturn, the aftermath of Hurricane Ike, and a hyper-competitive market of numerous non-profits, how do you continue to grow your organization?  

This question will be explored in a half-day conference presented by the Houston Chapter of the American Marketing Association's Non-Profit Special Interest Group.  

Rick Lester, President of Target Resource Group, a leading marketing firm for non-profit performing arts groups, has helped arts and culture organizations navigate cyclical declines for three decades. 

Learn what TRG's study of patron behavior teaches about the history, impact and duration of economic downturns and the best techniques to transcend the economy's negative effects.

Denise Patrick, VP of Marketing and Creative Services for Pierpont Communications, Inc. will explore how non-profits can deal with risk, stay focused on priorities and navigate a new strategy.  

Denise will look at how to position your organization for continued growth while employing low-cost marketing efforts.

Phil Miller, President of DCM Telemarketing, will present data to illustrate trends in non-profit telemarketing and telefunding over the last 5 years, and share recent findings regarding the effect of the slowing economy. 

Attendees will:

• Walk away with concepts and strategies to put to use at their own non-profit organizations
• Have the chance to share and learn from fellow non-profit professionals
• Participate in a qualitative research project about the effect of the economy 
  (a white paper to be later published by Pierpont Communications)

Panel
Rick Lester, President, 
Target Resource Group

Denise Patrick, Vice President, 
Marketing and Creative Services, Pierpont Communications, Inc.

Phil Miller, President
DCM Telemarketing

When
Thursday, November 13, 2008

Program Schedule
8:00-8:30am        Registration, breakfast  and networking
8:30-8:45am        Announcements and introduction of speakers
8:45-9:00am        Small group discussion 
9:00-10:30am      Speaker presentations
10:30-10:45am    Small group discussion
10:45-11:00am    Q&A
11:00-11:30am    Closing remarks and  networking
 

Where
Sam Houston Area Council - 
Boy Scouts of America
2225 North Loop West 
Houston, TX 77008

Parking:
Complimentary parking in on-site lot. 

Admission & RSVP
Advance Registration
AMA Members: $25 
Non-Members: $45
Students: $20 (student ID required)

Paying at the Event
AMA Members: $35 
Non-Members: $55
Students: $20 (student ID required)

Online Registration
Register online at 
https://www.regonline.com/growyourprofit
by Wednesday, November 12th, 2008, 
at 2pm.

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site at the Sam Houston Area Council - Boy Scouts of America at the day of the event.

For questions or comments regarding registering online, please email Dylan Powell

For more information on this event, please contact Glenn Taylor, 713-238-1434.