Ogilvy SVP on "Why Personality Matters": The untold secret of marketing in the social media era

AMA Houston November Luncheon
Ogilvy SVP on "Why Personality Matters"
The untold secret of marketing in the social media era

It's everywhere. The message that blogs and social media are changing the way we communicate. 

But what most social media mavens don't tell you is that this evolution is bigger than blogging...bigger than Wikipedia or YouTube or Podcasting. It's about offering a more personal experience to your customers; it's about personality. 

Join us in November as Rohit Bhargava, SVP of Ogilvy and founding member of the international agency's pioneering Digital Influence group, will take you inside some of the lessons from his new book: Personality Not Included. Bhargava will take you through the how and why of adding personality to your brand and give you insights into turning personality into profitability. 

Attendees will learn how to: 

• Add personality to their brands
• Discover the Five Great Myths of marketing
• Differentiate their brands with fresh techniques 
  

From Tweeting to Facebook-enough hype! Let one of the nation's leading experts show you how to USE personality to power up your brand.

About Rohit Bhargava
Rohit Bhargava is a marketer, blogger, speaker and author of the anticipated new book,Personality Not Included-a guide for companies on understanding and using their personality to better connect with customers in the social media era. 

A founding member of the pioneering 360 Digital Influence team at Ogilvy, he writes the Influential Marketing blog (now ranked among the top 50 marketing blogs in the world) and is often featured as an expert in media includingThe Wall Street Journal, BusinessWeek, andFast Company.

When
Wednesday, November 12, 2008
11:30 - 12:00PM Registration and Networking 
12:00 - 12:30PM Lunch 
12:30 - 1:15PM Presentation

Where
Junior League of Houston 
Ballroom 
1811 Briar Oaks Lane
Houston, Texas

Admission & RSVP
Advance Registration
AMA Members: $30 
Non-Members: $45
Students: $20 (student ID required)

Paying at the Event
AMA Members: $40 
Non-Members: $55
Students: $20 (student ID required)
PLEASE NOTE: Walk-ins will NOT be assured seating.

Online Registration
Register online athttp://www.regonline.com/ogilvy
by Monday, November 10 at 5:00PM

Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card.

For questions or comments regarding registering online, please email Dylan Powell.

Bonus Social Event!
Join us the night before, Tuesday, November, 11, as Mr. Bhargava takes your questions and signs his book at Capone's Grill and Lounge, 4303 Westheimer. Event kicks off at 6:00pm. 

Don't miss this special joint social with the PRSA of Houston, as pasta, personality and PR people give you a great alternative to post-Ike traffic.