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In today's competitive marketplace, healthcare marketers can no longer expect patients to come to a central location. With so many options available, patients may not be willing to travel to the Texas Medical Center. The result is that marketers must bring providers and services to patients. Options include renting clinical space, forming alliances with other facilities or embarking on new construction in nearby communities, neighboring states or other parts of the world.
The AMA Healthcare Marketing SIG welcomes a panel of healthcare marketing experts who will present case studies on how to grow market share by bringing healthcare to patients.
Attendees will learn
1. How to select and reach out to new and different targeted markets
2. How to overcome marketing and branding challenges for effective growth
3. How to measure and evaluate success
Panel
Suzanne Jarvis; Esocen, VP Marketing Operations
Les Mann; US Oncology, VP Marketing Communications
Joan Wahlman; Mann Eye Institute and Laser Centers, Director Marketing Communications
Panel Moderator
Stephanie Robertson, Barrett-Wehlmann
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When
Friday, October 31, 2008
Program Schedule
7:30-8:00 AM Registration, networking and continental breakfast
8:00-8:15 AM Announcements and introduction of speakers
8:15-9:15 AM Speakers' presentations
9:30-9:45 AM Panel discussion
9:45-10:00 AM AMA members only Q & A/networking
Where
Memorial Hermann-Texas Medical Center
Hermann Pavilion Conference Center
6411 Fannin
Houston, TX 77030
Parking:
Self-parking is available in the Memorial Hermann Medical Plaza garage across Fannin from the hospital on MacGregor Street. The parking rate for garages will average $5-7 for the event. Valet parking is also available for a flat rate of $15.
Admission & RSVP
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20 (student ID required)
PLEASE NOTE: Walk-ins will NOT be assured seating.
Online Registration
Register online at
http://www.regonline.com/community
by Wednesday, October 29, 2008, 12 noon
Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card.
For questions or comments regarding registering online, please email Dylan Powell.
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